Are websites all starting to look the same?

Are websites all starting to look the same? Have you noticed?

A quick look around the WordPress Themes section will soon bring a bundle of web templates that look very similar to one another. We even create websites with a large hero image at the top, there was a time when our designs were in the minority, but is it now time for a rethink?

As designers who are constantly looking ahead, we have spent time working out just how your website is going to work for your visitors. User experience is key to holding your visitors attention on your site and keep them interested in what you have to offer. A website that is easy to navigate and find what you want is of utmost importance to the user. As a result a certain type of layout has become very popular due to its easy usability.

However, we are always pushing forwards and relish moving ahead with different ideas.

But first, take a look at some of these WordPress themes:

Notice the similarities? Large or full width hero image followed by three or four columns of information, menu at the top, often to the right of the logo – but they work!

Subtle differences between them help make each design set apart from the other. A well thought out website that is clear and elegant, attracts the user’s attention and gives appropriate information is key for your business. And that’s why so many websites are taking on this structure, this style fits the bill. Design trends have pushed designers and their clients in this direction, maybe now is the time to move on…

User Experience

As long-standing User Experience geeks, we want to explore new and better ways of laying out websites for our clients. That’s why we design websites to fit the client’s business brand and don’t always use themes ‘as is’. We pride ourselves on giving sites their own personalities and tailor them to each individual business, one size does not always fit all.

common-layoutOf course, there are times where budgets and needs are best answered by using a theme out of the box, we’ve even used this theme here on the left! But the customer needs to be educated to the limitations of the theme – this will be another blog subject. You can also read about our web design process here ↦

Knowledge of code helps us keep away from sites that look like they’ve had a ‘cookie-cutter’ approach. And although current styles may be a bit ‘samey’, many are very well executed and beautiful as I’ve intimated above.

What next?

Designers need to be constantly evolving and pushing the boundaries, and we are striving to keep things fresh and original to help you stand out from the crowd.